Kejap Food

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Our Licensing Journey

Kejap Food began with a simple yet powerful idea to serve fast, satisfying meals that reflect the everyday cravings of Malaysians. From our first humble drive-thru outlet in 2020, we quickly became a favorite for office crowds seeking quality food on the go.
In 2023, we took a bold step forward by launching our licensing program — partnering with passionate entrepreneurs in Penang, Ipoh and Sarawak. But with fast growth came real challenges. Distance stretched our support. Systems were still maturing. And while some outlets thrived, others showed us the importance of solid foundations.

Closing our Sarikei outlet was a hard decision — but a necessary one. It pushed us to reflect, rebuild, and refocus.

Today, Kejap Food stands stronger than ever.
Following our merger with HWC under Palaterium Sdn Bhd, we’ve transformed our operations with a more resilient and future-ready foundation. We’ve undergone a full rebranding, refreshed our menu structure to enhance operational flow and customer appeal, and expanded our marketing team to provide stronger support in driving local awareness and digital engagement. These improvements are already showing results — creating a more consistent and scalable business model for our partners.

One of our biggest milestones has been the successful development and rollout of our own self-ordering system — fully automated, intuitive for customers, and proven to increase order accuracy and operational efficiency. This tech-driven enhancement empowers our licensees to run leaner teams without compromising service quality.

Our systems are leaner. Our playbooks are clearer And our mission is unchanged: to help everyday Malaysians eat better, faster, and more affordably.

We’re now relaunching our licensing program with purpose. No empty promises — just a brand that has grown through grit, and a team that’s ready to walk with you, not just talk at you.

If you’re looking to grow with a local brand that knows what it takes — the wins and the wounds — let’s build it together.

Kejap Food. Real Flavours Real Support. Real Growth.

WHO Are We

Looking For?

Driven. Local. Committed.

These are the values we believe define every successful Kejap Food licensee.

We're looking for passionate entrepreneurs who are hungry to grow — individuals who believe in building something meaningful through hard work, smart systems, and a love for Malaysian flavors.

Start Bold

Step in with purpose. Let Kejap's unique story, flavors, and proven systems guide your first move.

Stay Consistent

Deliver quality every day. With commitment to service, systems, and standards, long-term success follows.

Build Smart

Grow your outlet with discipline, creativity, and the strength of a network that has your back.

If these values resonate with you, we’re ready to help you turn ambition into impact.

WHY Choose Kejap?

Buatan Malaysia With Big Dreams.

Fee DecriptionAmount / %Payment Schedule
Initial Licensing Fee (5years)
• Legal & stamping fee
• One time set up
• Trademark & brand system use
RM80,000Upon agreement signing
Renewal Fee (5years)
• Ongoing brand support
RM20,000Upon renewal
Security Deposit (Refundable)RM15,000Upon agreement signing
Monthly License Fee5%Monthly
Advertisement & Promotional Fee2%Monthly
Training FeeFREE
Opening Support FeeFREE
Initial Employee Recruitment SupportFREE
Halal Certification application *optionalRM3,500

On-going Support Inclusive Of:

Monthly On-site Visitations & Operational Support

Focused on results, each visit ensures operational excellence, team performance, and brand compliance — so you stay efficient, consistent, and ready to scale.

Product Development

New products or limited-time offers are introduced every 3 to 6 months to keep the menu fresh, relevant, and exciting.

Marketing Support

Ongoing brand exposure and strategic marketing campaigns drive overall network sales — with targeted support for specific licensee locations when needed.

IT Support

Continuous technical assistance to ensure your presence on key food delivery platforms runs smoothly.

Quarterly Stakeholder Meetings

Regular check-ins to align goals, share updates, and fuel collaborative growth across the network.

Buatan Malaysia With Big Dreams. (estimated)

RM450,000 - RM500,000

Estimated Initial investment (Set-up cost)
Ideal Size Range 800 to 1000sqft
Renovation Cost RM150,000 – RM200,000
Full Equipment Fit Out RM100,000
Self Ordering Pos (3 Units) RM20,000
Rental RM15,000 – RM36,000
Misc. (Business License, Small Equipments & Surplus Capital) RM25,000
Total Set Up Cost (Estimated) RM330,000
Manpower (~5-6pax) RM16,000 – RM18,000 per month

Ready, Set Kejap!

Your Roadmad to Opening Day!

Licensee Onboarding Journey

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